2007年8月7日

請向 Yahoo 說不,向 Google 說YES!

下一次您要在網路上搜尋資料時,請改用Google。

雖然在台灣Yahoo奇摩佔有9成的搜尋引擎市場,這是需要被改變的!因為當您在Yahoo做關鍵字搜尋時,它最主要的參考因素,不是應著您所輸入的關鍵字,找出相關性最高的資料,而是將Yahoo用最高價賣出去的關鍵字做為優先考量。所以當您使用Yahoo搜尋時,其實就是在幫它賺錢。Google雖然也有賣關鍵字的服務(叫做AdWord),但Google將它賣出去的關鍵字相關廣告顯示在右邊,將最適合關鍵字的資料放在左邊。因為它這樣將資料分出來,確保搜尋引擎的尊嚴,公正性(網路應該是最自由,便宜的一項媒體了!),讓Google在美國已經從Yahoo手中奪走搜尋引擎龍頭老大的位置。



以上表格資料來源:http://www.rimmkaufman.com/rkgblog/2007/07/15/ppc-share-june-2007/

雖然Yahoo奇摩的搜尋引擎太商業化,並不代表它完全不好,以入口網站來說,它所提供的許多資訊、服務(如:新聞、知識、拍賣、部落格、新電影介紹等)都相當的不錯,也很有幫助!但是一談到搜尋引擎,Yahoo奇摩是一個商業行為太重的搜尋引擎,不相信您可以自己到Yahoo奇摩的廣告服務頁面看一下,到裡面一看,還很體貼有軟體幫您馬上統計出買某一個關鍵字的價碼(像在拍賣一樣,付越多排的越前面)。

搜尋引擎收費實在不太對,想像您下一次打電話到104查詢電話,中華電信試著推銷一大堆產品給你,才將要查的電話號碼給你,或者是說給你的不是你所找的那家公司,而是付了廣告費的另一家公司。採用Google也可以為您節省時間,用最快的速度找到您的資料,網路也應該是自由的環境,最不被大財團所控制的,所以下次您有資料需要搜尋的時候,請改用 Google。

要是上面談到的還不夠,再多給您一個使用Google的原因:就是Google看起來乾淨、簡單的頁面。這種大方的設計也可以將您的高雅、品味展現出來!現在就到Google試試看吧:http://google.com.tw


好點子多媒體製作 Gidea Multimedia Group
潘為 David Pan

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