2007年8月31日

在家樂福欣賞O Organics的設計


今天去逛家樂福,看到這次家樂福店內食品節活動展示美國的產品,在裡面看到擺了一個叫做O Organics(O 有機)的牌子的幾樣產品。

O Organics 是美國連鎖超商Safeway的自有品牌,不但有食品包裝該有的明亮美味感,同時還帶著很時尚簡潔的設計感,回家的路上,我想到我們台灣食品產業的包裝,到底是台灣市場接受度還沒有到那邊?還是廠商太傳統,害怕改變?

我不知道是不是因為我的工作的關係,對設計比較重視,我今天就買了兩個O Organics的產品,雖然一般我不太會去買這種國外進口
的奢侈品。我相信包裝是有效的,雖然一般的邀費者消費者可能也說不出來,但是當他看到一個設計時,設計還是會與他產生對話。

我喜歡O Organcis的設計簡單,顏色看起來很健康,帶有希望的感覺(站在家樂福時,我就在那邊猜四個主要色代表了什麼),還有它的CI
規範也做的很好(簡潔清楚的CI在產品最上方),加上Tone調的搭配,讓所有的產品擺在一起時,看起來整體感強。

剛才我太太問我為什麼回家不先洗澡,就在這邊打字,我不知道為什麼,看到了漂亮 、舒服的包裝設計產品設計真感到很興奮著!

可以到以下URL看更多的O Organics包裝設計
http://shop.safeway.com/corporate/safeway/o_organics_v1_new.asp

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